The latest machines are equipped with neural processing units (NPU) for incredile processing power. Today, the computing models that run in the cloud can now run on the edge, namely on AI-enabled PCs, close to the user and with lower energy consumption. That's how HP wants to make working methods increasingly efficient and enjoyable. Microsoft Copilot functionalities will also be integrated into the new PCs.

I am very excited about this development because it is the next step in democratizing AI. Today, AI is determined to a large extent by major players and their models, but a far wider range of possibilities is opening up for our customers.

HP's 2023 Work Relationship Index showed that only 27% of knowledge workers rate their working relationship as "healthy". This is partly due to job dissatisfaction, which leads to lower productivity, less loyalty and less engagement. Job expectations, on the other hand, increased for fifty-eight percent of employees worldwide over the last two to three years, and they were clearly left unsatisfied.

Fifty-four percent of knowledge workers now expect AI to bring higher levels of job satisfaction and make their work easier. As an example, AI can offer users a personalized experience. Some of the opportunities I see include:

• Printing software anticipating users' printing behavior;
• a better experience during video calls, with a higher-quality image of the people on the call or background noise being filtered out;
• support for writing text or creating designs;
• tools to measure productivity and suggest improvements;
• tools to measure tool usage and improve the experience based on it; and
• integration of all aspects, such as preparing a meeting based on emails, creating reports and entering actions in a customer's CRM.